Prepare player marketing agreements
Before a campaign, sponsorship or media production, organise the key rights, duties and documents.
Checklist for image rights, sponsorship, media use, remuneration and approvals in player marketing.
This checklist helps you describe a player’s marketing services in concrete terms. Record who may use which material, on which channels, in which territory and for how long. This makes open points easier to resolve before signing.
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01 Image and name
Describe the representation and the permitted purpose of use.
02 Media and channels
Assign the intended publication locations to each material.
03 Territory and duration
Keep the geographical and temporal scope verifiable.
04 Licence and consent
Check which rights are granted and which consent is actually available.
05 Exclusivity
Exclusivity can limit other agreements, personal collaborations and later offers.
06 Sponsor and club rights
Coordinate the marketing with the rights of the club, federation and existing partners.
07 Approvals
Plan the process before material is published or a campaign starts.
08 Remuneration
Tie remuneration to clearly described services and dates.
09 Deletion and termination
Clarify what happens to the material after expiry, termination or a justified end.
10 Documents
Keep the documents so that the agreed scope remains traceable later.
Legal framework
A marketing agreement should describe image, name, voice and other personal services precisely enough to make the scope and limits of use clear. Section 78 of the Austrian Copyright Act may be relevant to the publication of a person’s image. The GDPR also matters for personal recordings, contact details and usage profiles. Advertising claims and sponsor presentations must also fit unfair-competition law and the rules of the club or federation.
This checklist provides general orientation. It is not a guarantee of rights or validity and does not replace a review of the specific agreement, campaign or applicable federation rules.
Related starting points
For orientation, you can also open the topic overview and the available tools on the specialist portal.
Further legal sources
These official texts show the legal points of reference. Whether and how they apply depends on the content and the actual marketing process.
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BRANDAUER Rechtsanwälte
Salzburg law firm for sports, contract and business law
Every matter is handled by a coordinated team of lawyers, legal staff and specialists. In player-contract matters we consider contract, evidence, deadlines and commercial consequences together.
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